Purpose of site
(sales, communication, resources, information, forums, shopping etc.)

Site Structure
(organization and placement of pages, documents and forms)

Site Content
(type-copy for each page must be well-thought and concise)

Design
(establish the “look & feel” including style, font, color-scheme etc.)

Site Marketing
(establish a strategic plan; include goals, methods, time-line and track your results)

Tracking Site
(track your site’s progress to strategize for future development - i.e. usage reports/stats, walk-in & phone traffic and overall increase in revenue)